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About

I'm a UX engineer and designer. I come from a psychology background, spent years teaching, and have lived and worked in a few different places along the way.

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  1. 2013–2014

    Educational Emissary — Toronto

    • Designed and ran educational programs for 100+ participants across cultural and community contexts.
    • Iterated on program format based on live audience feedback.
    • Managed multiple stakeholder expectations while keeping the participant experience central.
  2. 2014–2016

    Israel Defense Forces — Instructor & Team Lead

    • Designed instructional programs for complex technical systems: breaking high-stakes information into learnable steps.
    • Revised curriculum based on trainee performance.
    • Led a team of instructors, accountable for readiness outcomes and training consistency.
  3. 2016–2017

    Educational Emissary — Washington, D.C.

    • Designed programs for diverse audiences across backgrounds and age groups — adapting message and format to context.
    • Organized large-scale public events, managing logistics and multi-stakeholder communication.
  4. 2020–2021

    B.A. Studies — Tel-Hai College

    • Pursued a dual major in Psychology and East Asian Studies.
    • Studied human behavior, cognition, and decision-making.
    • Began tutoring statistics, including students with learning disabilities.
  5. 2021–2022

    Statistics Tutor

    • Tutored 40+ college students in statistics, including those with learning disabilities.
    • Developed different ways of explaining the same concept depending on who I was working with.
    • Achieved top marks in statistics coursework.
  6. 2023

    Full-Stack Engineering Training

    • Completed the Coding Academy full-stack bootcamp.
    • Trained in JavaScript, React, Node.js, and MongoDB — graduating with a full-stack project.
    • Transitioned from education and psychology into software engineering.
  7. Mid 2023

    Software Engineer — Plannie

    • Built frontend features and third-party integrations in a live product.
    • Shipped payments, SMS, and WhatsApp functionality from spec to production.
    • Became the go-to person for customer-facing technical issues.
  8. 2023–2024

    Full-Stack Engineer — Plannie (Expanded)

    • Worked across Angular, Vue, React, Node.js, AWS, Twilio, payments, and calendar integrations.
    • Owned several major product features from spec to deployment.
    • Became the primary escalation point for cross-team technical issues.
  9. 2024

    B.A. in Psychology & East Asian Studies

    • Completed the degree with a dual major.
    • Wrote seminar papers on behavior, identity, and cognition.
  10. 2024–2025 (Taipei)

    Mandarin Studies & Remote Engineering — Taipei

    • Awarded a Huayu Scholarship to study Mandarin full-time at NTNU.
    • Balanced language immersion with remote software engineering across time zones.
  11. 2024–2025 (Tel Aviv)

    Design, Branding & Web for Musicians

    • Designed posters, visual identities, and websites for musicians and cultural projects.
    • Handled the full loop: brief, concept, visual execution, and technical build.
  12. 2025

    Pivot to Product & UX Engineering

    • Shifted focus toward UX/UI engineering: interface design, prototyping, and design systems.
    • Applied psychology and engineering background to human-centered product work.
  13. 2025

    Independent Product Projects

    • FairTips — a restaurant tip calculator focused on fairness and clarity of split.
    • Wheel of Imagination — a children's creativity app; designed the interaction model and built the UI.
    • Lead-generation tools and user-retention dashboards for small businesses.
    • AI and WhatsApp automation prototypes.
  14. 2025–2026

    Product Engineer — Muza

    • Built Muza end-to-end alongside the founding team — from product definition through shipped features.
    • Worked on UX decisions, interaction design, and front-end architecture simultaneously.

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